THE CONJOINT SCHEME.

The Conjoint Finals

The Concept of Conjoint Analysis

1. Predicting the profitability and/or market share for proposed new product concepts given the current offering of competitors. 2. Predicting the impact of new competitor products on profits or market share if we make no change in our competitive position. 3. Predicting customer switch rates either from our current products to new products we offer (cannibalism), or from our competitors’ produ...

Generalized robust conjoint estimation

We develop a framework within which robust models of preferences are computationally efficiently estimated using quadratic optimization methods. Within this framework general highly non-linear models can be computationally efficiently estimated while at the same time avoiding overfitting problems that such models typically have. We compare these models with standard logistic regression and rece...

Developments in Conjoint Analysis

Conjoint Analysis: Marketing Engineering

Table of